Vloggers: the new bloggers. Video content has become an essential part of any marketing strategy as it allows businesses to connect with their audience more engagingly and personally. Businesses can create many types of video content, such as product demonstrations, how-to videos, customer testimonials, animated explainer videos, live streaming, behind-the-scenes interviews, day in the life, case studies, and company culture.
By planning, executing and measuring your video content’s success, you can create high-quality videos that connect with your audience and achieve your marketing goals. Remember to be creative, authentic and consistent with your video content to make it memorable, engaging and effective! Creating high-quality video content can be challenging, but it’s achievable with the right approach and creativity.
Here are the nine best video content creation ideas:
Idea #1: Product demonstrations
If you are looking to market a specific product, product demonstrations are a great way to showcase the features and benefits of your products! They allow your audience to see how your products work and what makes them unique.
You could display your products and speak about them to the camera, or take high-quality shots of your products and do a voiceover afterwards to keep your content flexible!
Idea #2: How-to videos
How-to videos provide value to your audience by teaching them something new! They can be used to demonstrate how to use your products, provide tips and tricks, or give a behind-the-scenes look at your business.
Perhaps your products are slightly more difficult to navigate. This type of video content provides you with the chance to work through those kinks without giving them a chance to get frustrated. If you want your video to have a global reach, consider using localization services to add captions and translations. That will help more viewers to understand your video content.
Idea #3: Customer testimonials
Customer testimonials are a powerful way to build trust and credibility with your audience. They allow your customers to share their experiences with your products or services in their own words. After all, who else would you want to endorse your video then tried and true customers?
After purchases, you could email customers with the chance to win a gift card or a guaranteed coupon code if they send in a quick clip with their genuine thoughts! Even if their review is not all positive, it gives you a chance to hear real feedback for your product.
Idea #4: Animated explainer videos
Animated explainer videos are a great way to explain complex concepts in an easy-to-understand and engaging way. They can be used to explain your products, services, or company mission in a way that how-to videos may not be able to. Animations are amazing as they allow your audience to stay engaged with cute features and adorable cartoons!
Idea #5: Live streaming
Live streaming is a great way to connect with your audience in real-time: a feature that not many companies utilize. You can use live streaming to host Q&A sessions, product launches, or live events. Live stream selling is another way to market your products! By selling your products via live stream, you can answer questions, show off products, offer giveaways, and entertain the audience while boosting your sales.
Idea #6: Behind the scenes
Giving your audience a behind-the-scenes look at your business can help build trust and create a more personal connection! You can use behind-the-scenes videos to show your office, factory, or warehouse and give an insight into your day-to-day operations. Consumers love drama, so giving them the feeling of an insider scoop is an amazing way to feel like they are a special part of the company!
Idea #7: Interviews
Sometimes, the best information comes from outside the source. Interviews are an amazing way to showcase your business’s knowledge and expertise. You can interview industry experts, your employees, or even your customers to provide valuable insights and information to your audience. After learning a thing or two, they might just purchase an item!
Idea #8: Day in the life
I have fallen into the loophole of binging day-in-the-life videos until the sun came up. A “day in the life” video is a unique way to give your audience a glimpse into the daily operations of your business. This video can give your audience an inside look at your company’s different roles and responsibilities. Make sure to highlight the sustainable efforts you are making and the fun you have— it might just be infectious!
Idea #9: Non-business-related content creation ideas
Video content is a smart way for businesses to gain a following and make money; however, we know that not everybody will post videos for business purposes. As such, if you are interested in making content, you can try daily routines, tours of your city (or campus!), tutorials on something you are proficient at, or simply chat about ideas you have floating around in your mind.